Highly skilled and versatile professional with extensive experience in digital marketing. Areas of expertise are social media, management/administrator. SEO specialist, email and copywriting specialist, Expert at running strategic ad campaigns for various platforms such as Google, Facebook, TikTok, LinkedIn, Instagram, and X formerly known as Twitter. Expert, videography, photography, audio engineering, & graphic designer. Proven ability to lead and collaborate with cross-functional teams to develop and execute successful marketing campaigns. Expert in leveraging analytical tools to optimize strategies and drive engagement. Proficient in various software and tools to create high-quality content and deliver exceptional user experiences.

 

Experience: Photography, 17 years... Audio Engineer, 20 years...Graphic Designer, 15 years...Videographer, 10 years.

• Lead videographer...expert at recording & editing video projects such as music videos, wedding videos, broadcast commercials, social media campaign videos, short films, professional interviews with a teleprompter, creating promotional video ads for social media, drone videos, websites, restaurants, independent artist, salons & product/advertisement videos. 

• Lead photographer...expert photographer for various projects such as weddings, birthday parties, graduation, family portraits, real estate/drone photos, baby pics, landscape, wildlife, prom, product photos, menu photos, business headshots, sports action shots, etc. 

• Lead audio engineer...expert at recording vocals, mixing & mastering vocals, voice-overs, adding audio special effects to video, composing instrumentals in          3  genres, audiobooks, creating background music for ads, writing & producing rap, R&B and pop songs for commercials, mixed & mastered the audio for independent artist in the music industry, broadcast commercials, professional interviews & social media campaigns. 

• Lead graphic design artist...expert at designing book covers, sports franchise posters, album covers, flyers, business cards, menus, fantasy art, logos, yard signs, advertisement billboards, website banners, brochures, show displays ads, t-shirt design, franchise banners, etc. 

• Coordinated with others on various pertinent broadcast production, and communication activities, marketing campaigns, publications, electronic communication, fundraisers, and marketing activities for web & podcasts. 

• Developed and presented printed, electronic, and audiovisual materials for various social media and website outlets. 

• Worked on various e-commerce projects such as online clothing stores with a shopping cart. I’m an expert at building an online store using Shopify. 

• Proficient in Adobe Creative Suite, Affinity Pro, Final Cut Pro, Logic Pro, Pro tools, Waves Mercury Bundle.

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Experience: Digital Marketing, 10 years...

• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement across platforms such as Facebook, TikTok, YouTube, Instagram, LinkedIn, and Twitter.

• Create and curate high-quality content including videos, images, graphics, and written posts to engage target audiences and drive social media growth.

• Monitor social media trends, tools, and applications to ensure the company remains at the forefront of digital marketing innovation.

• Utilize analytical tools (e.g., Google Analytics, TikTok Analytics, Twitter Analytics, Instagram Analytics, YouTube Analytics) to measure and report on social media performance, adjusting strategies to maximize results.

• Collaborate with cross-functional teams, including product, design, and marketing, to ensure cohesive brand messaging and alignment with business goals.

• Plan and execute social media campaigns, including paid advertising, to boost engagement and conversions.

• Engage with followers, respond to comments and messages, and foster a positive online community around the brand.

• Developed and presented printed, electronic, and audiovisual materials     for various website outlets.

• Coordinated with others on broadcast production, marketing campaigns, publications, electronic communication, fundraisers, and marketing activities for web & podcasts.

• Created all campaign material including radio ads, broadcast commercials, social media campaign videos, digital flyers, and email HTML flyers.

• Conduct SEO, and website updates.

• Conduct email marketing campaigns/blast using constant contact

• Copywriter who specializes in writing persuasive and engaging content for email marketing campaigns.

 

EDUCATION:  

B.A. Psychology, (Auburn University).

 

PROFESSIONAL CERTIFICATES:

• Social Media Management, (META).

• Foundations of Digital Marketing & E-Commerce, (Google).

• Adobe Photoshop, (Clayton State University).

• Critical links in protecting children in GA, (Georgia Department of Early Care Learning). 

• Health and Safety Orientation, (Georgia Department of Early Care Learning).

• Diversity and Cultural Competency in Public Health Settings, (Region 6 South Central Public Health Training Center).

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